“A legend” … “the father of all we do”…“a walking archive” … “the one who started everything” —those are a few of the descriptions given to Harrison “Buzz” Price by some of the people who’ve known him and worked with him over the years. Best known as the man who did the first viability studies for Walt Disney’s projects, including Disneyland, Price is credited with founding the feasibility analysis segment of the attractions industry.
Price founded Economic Research Associates (ERA) in 1958 and turned his work for Walt Disney into a full-time career. After selling ERA in 1969, he started another firm, Harrison Price Company. Between the two, he did thousands of feasibility studies over the years. Buzz was designated the first lifetime career achievement honoree by the Themed Entertainment Association, 1994. He was inducted into the Hall of Fame by the International Association of Amusement Parks and Attractions, 1995. The Disney Company awarded Buzz its Legend award October 2003 - the only non-Disney employee to receive that honor.
Fred Cochrane joined ERA in 1962 and since 1992, he has been affiliated with the Harrison Price Company and has done much work under that banner in addition to recent work under the Cochrane Consulting name subsequent to Buzz Price's retirement.
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